Decision intelligence for product leaders
Build what actually moves the metrics.
FeedFrwd ranks customer feedback by measurable business impact — giving product leaders the confidence to prioritize what drives churn reduction, NRR, and adoption.
FeedFrwd began with a frustration we saw across growth-stage and enterprise product teams:
There was no shortage of feedback.
There was a shortage of clarity.
Customer insights lived everywhere — support tickets, sales calls, NPS surveys, Slack threads, product analytics. Teams had dashboards. They had reports. They had opinions.
What they didn’t have was confidence.
Roadmap decisions were shaped by the loudest voice, the largest customer, or the strongest internal advocate. Features shipped. Metrics were reviewed. And too often, the impact was unclear.
Did it reduce churn?
Did it increase adoption?
Was it the right bet?
We believed feedback shouldn’t just inform conversations — it should inform decisions.
That belief led to the concept of an agentic feedback loop: a continuous system that captures signals from existing tools, structures them with AI, ranks them by measurable business impact, and connects them directly to owners, backlogs, and KPIs.
Instead of debating priorities, teams gain a ranked, defensible view of what will move the metrics that matter.
To eliminate roadmap guesswork by turning customer feedback into ranked, measurable decisions.
We believe the future of product leadership belongs to teams that can connect every roadmap decision to measurable customer and revenue impact.
Feedback should not sit in dashboards — it should power the operating system of modern product organizations.
Eva Kapitany
FeedFrwd is led by CEO and founder Eva Kapitany, veteran product and program leader with 15+ years of experience building large‑scale custom system implementations, listening systems, customer experience programs, and complex global initiatives across enterprise and consulting environments. She is self‑taught, was hired by Microsoft three times without a college degree and is obsessed with finding user and business pain points and designing systems that make it possible to scale.
Damon Gjording
Damon Djording, CMO, is responsible for brand, positioning, and demand generation, using his experience in marketing and storytelling to clearly articulate FeedFrwd’s value to founders, product leaders, and go‑to‑market teams. He focuses on crafting a clear narrative around why feedback must be operationalized—not just stored in another dashboard—and on supporting an effective, founder‑led sales motion in early markets
Allen Mecum
Allen Mecum, COO, brings deep operational and go‑to‑market experience, helping translate early customer learning into repeatable processes, scalable delivery, and healthy unit economics as FeedFrwd grows. He focuses on building the internal operating system of the company so that founder‑led sales, onboarding, and customer success can be scaled without losing the high‑touch, feedback‑driven approach that defines FeedFrwd.
Eric Sabetti
Eric Sabetti, CTO, leads the technical vision and architecture, drawing on a background in building reliable, secure SaaS platforms and modern AI and data infrastructure. He is responsible for turning fragmented customer signals into a robust, multi‑tenant feedback intelligence layer that B2B teams can trust for scale, security, and performance.